Wendy Lewis ONLY Marketing paper 2

 please use the attached template to answer the questions also please include the resource given below in addition to others found 

Company chosen : IBM 

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Company history: PLEASE FIND ADDITIONAL RESOURCES 

 
IBM
History
IBM – International Business Machines Corporation is a multinational technology and consulting organization. The company was started in 1911 in a small village in Endicott, US. Initially it was known as CTR – Computing Tabulating Recording Company because of the merger of three different companies – Tabulating Machine company, Computing Scale company and International Time Recording company, that gave rise to the current, tall standing IBM. With over 435,000 employees all over the globe, IBM is ranked as the second largest firms.
The company acquired SPSS and Kenexa in the years 2009 and 2012 respectively. Current consoles like Xbox 360, Sony PS3, Wii and Nintendo all use IBM manufactured microprocessors. In 2011, IBM excelled Microsoft with a closing value of $214 billion leaving behind the technology giant at $213.2 billion. A year later, IBM acquired Texas Memory Systems so to expand its technology department further while enhancing the quality and the quantity of its production.

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