saint leo university MBA 565 full couse


Marketing MBA-565
saint leo university MBA 565 full couse (all disussions, pharasim paper, midterm, final)

Don't use plagiarized sources. Get Your Custom Essay on
saint leo university MBA 565 full couse
Just from $13/Page
Order Essay

Initial Strategy Report
The Initial Strategy Report will count as 2% of your course grade. You must e-mail your professor (one
per group) with your strategy (short- and long-term). “A successful firm will likely have a strategy that is
well thought out and executed. Creating a sound strategy is the most important process your firm will
undertake because your strategy is the framework for all decision-making and firm organization. The
strategy should be a long-term vision for your firm that every member of your team can reference when
making decisions and analyzing data. Strategy is defining segments served and creating a sustainable
competitive advantage. It is your road map. It is where and how your firm chooses to compete. It is
essential” (, 2011). The paper should address the following elements:
? Business definition: Who do you want to serve and why? Be sure to include customers/segments
to be targeted and customer needs satisfied. What is the rationale for these choices (e.g.,
segment attractiveness, market gaps, fit with resources, synergies)?
? Competitive advantage: What competitors will you complete against and how?
? Performance objectives: What are your firm’s performance goals (e.g., highest cumulative profit,
highest stock price, largest market share)?
? Key success factors: What is required of your firm to execute this strategy successfully (e.g.,
product development, outspend competition, first in market)?
? Strategic assumptions: For your strategy to be successful, what are the underlying assumptions
(e.g., first mover)?

In essence, your marketing strategy defines your team. How aggressive is its decision-making? How
much risk is it comfortable with? Is it proactive or reactive to the marketplace? How patient is it with its

Final Simulation Report
The Final Report should describe your final results for all Allround brands by category. The written report
must not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page and
appendix. The report should not merely list the results, but detail what you learned during the simulation
by addressing the following by category:
1. Manufacturer’s suggested retail price
2. Volume discounts and promotional allowances
3. Advertising budget
4. Selected advertising agency
5. Relative emphasis on the four types of advertising messages
6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer
7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect
support functions)
8. Segmentation
9. Product life cycle
10. Line extensions
11. Cumulative net income throughout the simulation and final stock price
12. What you anticipate would happen to the Allround brands in period nine

Your appendix must include:
1. Your firm’s initial strategy
2. Your team’s decisions, results, and interpretation of results for each of the eight periods
3. Graphs

Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire
class. The title of the report should include your group name, for example: “Group A_Report.” All students
should have access to the other firms’ reports once the game is over so they can learn from their
competitors’ insights and strategies. The reports form the basis for the discussion
Module 1: Defining Marketing – Discussion

Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

Module 2: The Customer – Discussion

Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

Module 3: Business Market – Discussion

Read the article “Needing the Unnecessary” by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined? Do you agree with this definition and with the role of luxury in society?

Module 4: Brand Equity – Discussion
What is the difficulty in measuring the brand equity of a brand like Coca-Cola?
Module 5: The Product – Discussion

Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position.

Module 6: Price – Discussion
Can we use the concept of price elasticity to identify a brand’s competitors? How would that work?

Module 7: Marketing Communications – Discussion

You want to introduce a new product. You already have a successful brand in a different product category than the new product you plan to introduce. You are contemplating using the same brand name (brand extension) for the new product. What factors should you consider before making this decision?

Module 8: Global Marketing – Discussion

Review all group reports and comment on one key strategic move that led to each competitor’s success or demise. Please substantiate your answer.

My Essay Gram
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(405) 367-3611Email