Ad Analysis: we will explore attitudes and persuasion. This assignment requires you to apply the elaboration likelihood model to critique three ads. If possible, you may attach the ad or send a link to the ad. Otherwise, provide a detailed description of the ads. You will also create your own ad. The instructions for this assignment will be found in the module.
about the mod. for the assignment:
Attitudes and Persuasion Objectives : you should be able to: ▪ Explain the origins of attitudes such as through classical conditioning, operant conditioning, observational learning, and heredity. ▪ Apply the Elaboration Likelihood Model. ▪ Describe factors that influence attitude-behavior consistency. ▪ Evaluate Festinger’s Cognitive Dissonance Theory. ▪ Explain how advertisements are influenced by culture. ▪ Discuss gender differences in persuasion.
Advertising: What works?
In this module, we will examine the development of attitudes as well as persuasion, the process of changing attitudes.
Each year, companies spend millions of dollars to have their ad shown during the Super Bowl. In fact, some people watch the Super Bowl just to see how outrageous these commercials are. Every day we are faced with countless numbers of commercials, billboards, etc. In fact, we may also face pressure from our families and friends to change our attitudes.
So, what works best in advertising? What catches your eye and makes you want to purchase a product or even change your attitude toward a political figure. Let’s look at one quite popular approach in advertising, the use of sex-based advertisements.