Week Eight: Advertising, Promotion, Public Relations, and Retail


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8.1Identify the steps involved in developing and advertising campaign.

8.2Summarize key sales promotion techniques.

8.3Examine the effects of B2C e-commerce on traditional retailing.


Developing and Advertising Campaign

Resource:Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.

Listento the Audio File, Day to Day, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of the student website.

Describethe steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200â??300 words in length.

Day 3



Marketing Concepts Activity

Drafta 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found on p. 532 ofMarketing: Real People, Real Choices.

Day 5



Sales Promotion Techniques

Writea 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

· Discounts and deals

· Increasing industry visibility

· Price-based consumer sales promotions

· Attention-getting consumer sales promotions

Formatyour paper consistent with APA guidelines.

Postyour paper as an attachment.

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