MKT230 INTRODUCTION TO MARKETING full course

Question
MKT/230 INTRODUCTION TO MARKETING
University of Phoenix

Week One: Introduction to Marketing

Don't use plagiarized sources. Get Your Custom Essay on
MKT230 INTRODUCTION TO MARKETING full course
Just from $13/Page
Order Essay

Details

Due

Points

Objectives

1.1 Explain the concepts of goods and services, value, and marketing.

1.2 Describe the role of marketers in an organization.

1.3 Describe the meaning and role of the 4 P’s in the marketing mix.

Course Preparation

Read the course description and objectives.

Read the instructor’s biography and post your own.

Day 1

Readings

Read Appendix A regarding the final projet requirements.

Read Ch. 1, 2, & 4 of Marketin: Real People, Real Choices.

Participation

Participate in class discussion.

Week 1

15

Discussion Questions

Respond to weekly discussion questions.

Day 2 DQ #1

Day 4

DQ #2

15

CheckPoint

Marketing Concepts

Complete the Marketing Concepts table found in Appendix B, usingthe information found in Ch. 1 of the textbook.

Post your completed Appendix B as an attachment.

Day 5

25

Week Two: Market Planning and Research

Details

Due

Points

Objectives

2

2.1 Recognize the different levels of planning involved in marketing.

2.2 Describe the steps in the marketing research process.

CheckPoint

Market Planning at Qode

Readthe case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.

Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.

Day 4

25

Individual

Marketing Plan Exercise

Review the Marketing Plan Exercise found on p. 136 of the textbook.

Answer questions 1–5 of the Marketing Plan Exercise.

Include two to three outside references to support your answers with research.

Post your assignment as an attachment.

Day 7

100

Week Three: Consumer Behavior

Details

Due

Points

Objectives

3

3.1 Identify the steps in the consumer decision-making process.

3.2 Describe factors that influence consumer behavior.

Readings

Read Ch. 5 & 7 of Marketing: Real People, Real Choices.

Participation

Participate in class discussion.

Week 3

15

Discussion Questions

Respond to weekly discussion questions.

Day 2

DQ #1

Day 4

DQ #2

15

CheckPoint

Consumer Decision-Making Process

In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

Complete the table in Appendix C, usingFigure 5.1 on p. 142 of the textbook as a guide, by describing the stages in the decision process of a recent purchase.

Post your completed Appendix C as an attachment.

Day 5

25

Week Four: Marketing Strategies

Details

Due

Points

Objectives

4

4.1 Describe market segmentation and its importance in today’s marketplace.

4.2 Develop a target marketing strategy.

4.3 Identify the characteristics of customer relationship management.

CheckPoint

Customer Relationship Management

Reviewthe descriptions of customer relationship management (CRM) characteristics found in Appendix D.

CompleteAppendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.

Post your complete Appendix D as an attachment.

Day 4

25

Individual

Target Market Strategy Presentation

Resource: Ch. 7 in Marketing: Real People, Real Choices

Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.

Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:

· Consumer demographics

· Consumer psychographics

· Consumer behaviors

· A segment profile

Includedetailed speaker notes and an APA-formatted reference slide with your presentation.

Postyour Microsoft® PowerPoint® presentation as an attachment.

Day 7

100

Week Five: Creating the Product

Details

Due

Points

Objectives

5

5.1 Determine the classifications of products.

5.2 Describe how companies develop new products.

5.3 Describe the process of product adoptions and the diffusion of innovations.

Readings

Read Ch. 8, 9, & 11 of Marketing: Real People, Real Choices.

Participation

Participate in class discussion.

Week 5

15

Discussion Questions

Respond to weekly discussion questions.

Day 2

DQ #1

Day 4

DQ #2

15

CheckPoint

New Product Development

Read the following: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.

Drafta 200- to 300-word response to the above scenario.

Post your response.

Day 5

25

Week Six: Managing the Product

Details

Due

Points

Objectives

6

6.1 Identify product objectives and strategies.

6.2 Explain product life cycle management.

6.3 Discuss ways that a product creates product identity.

CheckPoint

Branding Strategies

Selecta large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity?

Provideexamples and explain your reasoning in a 200- to 300-word response.

Day 4

25

Individual

Life Cycle Management Analysis

In this assignment, you practice using critical thinking skills. You analyze a case by conducting research, defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies and life cycle management.

Resource: Ch. 9 of Marketing: Real People, Real Choices

Read the following: In recent times, a popular consumer electronics company, Apple® has released a high-demand product to the marketplace. The iPod® portable MP3 player and iTunes® interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, Apple® has taken steps to manage this product throughout its marketing life cycle.

Writea 700- to 1,050- word paper analyzing how the company has managed each stage of the product life cycle of its popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified. Your paper should include the following elements:

· A brief description of the product’s objectives and marketing strategies

· An analysis of the introduction phase of the product

· An overview of how the company has managed or should manage the product through the growth stage

· A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication

· A prediction of the product’s decline in the marketplace

Summarizeyour paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest?

Includea recommendation for management of the next applicable stage of the product life cycle.

Formatyour paper consistent with APA guidelines.

Postyour paper as an attachment.

Day 7

100

Week Seven: Pricing the Product and Market Communication

Details

Due

Points

Objectives

7

7.1 Explain the function and value of pricing.

7.2 Summarize the steps for price planning.

7.3 Describe the role and function of marketing communication.

7.4 List the stages in developing an IMC strategy.

Readings

Read Ch. 12, 13, & pp. 503-522 in Ch. 16 of Marketing: Real People, Real Choices.

Read this week’s Electronic Reserve Readings.

Participation

Participate in class discussion.

Week 7

15

Discussion Questions

Respond to weekly discussion questions.

Day 2

DQ #1

Day 4

DQ #2

15

CheckPoint

Integrated Marketing Communication Strategies

The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.

Drafta 200- to 300-word response answering the following questions:

· How does an organization establish an IMC plan?

· What are some of the different stages a company goes through when developing its IMC strategy?

Day 5

25

Week Eight: Advertising, Promotion, Public Relations, and Retail

Details

Due

Points

Objectives

8

8.1 Identify the steps involved in developing and advertising campaign.

8.2 Summarize key sales promotion techniques.

8.3 Examine the effects of B2C e-commerce on traditional retailing.

CheckPoint

Developing and Advertising Campaign

Resource:Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.

Listento the Audio File, Day to Day, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of the student website.

Describethe steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length.

Day 3

15

CheckPoint

Marketing Concepts Activity

Drafta 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found on p. 532 of Marketing: Real People, Real Choices.

Day 5

10

Individual

Sales Promotion Techniques

Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

· Discounts and deals

· Increasing industry visibility

· Price-based consumer sales promotions

· Attention-getting consumer sales promotions

Formatyour paper consistent with APA guidelines.

Postyour paper as an attachment.

Day 7

100

Week Nine: Marketing Plan

Details

Due

Points

Objectives

9

9.1 Develop a marketing plan.

Participation

Participate in class discussion.

Week 9

15

Capstone Discussion Question

Respond to the capstone discussion question.

· How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course?

Day 3

15

Final Project

Marketing Plan

Selecta product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.

Preparea 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:

· A brief description of the product or service being offered

· An analysis of the market in which the product or service will be offered

o Size and demographics of the markets

o Potential competitors, if any

· An analysis of the marketing strategies that will be used for the introduction of the product or service:

o Pricing

o Promotion

o Distribution

o Sales support

Formatyour paper consistent with APA guidelines.

Post your marketing plan as an attachment.

Day 7

250

My Essay Gram
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(405) 367-3611Email