MKT-301 discussion 6


To prepare for our discussion this week read Chapter 7, review the supplemental slides, and visit the introduction regarding the differences between segmentation and targeting. You’ll also find some useful websites listed in the Webliography.

Don't use plagiarized sources. Get Your Custom Essay on
MKT-301 discussion 6
Just from $13/Page
Order Essay

Once you are familiar with the concepts of segmentation and targeting, begin our discussion by selecting a website that interests you. DO NOT select any of the “biggies” such as Amazon, Ebay, Yahoo, Facebook, and YouTube. Your site must be an e-commerce retailer such as Newegg or Harry and David’s. To make your post more interesting to your classmates, try to select a site that is less well known or a bit off-beat, however, make sure it is appropriate for a family audience.

Once you have selected your site, please address the following:

How do you think the site is segmenting its customers? You should identify at least two segments and define each of them using no less than two traits from psychographics and two from demographics. You may find it easier to do this using a combination of descriptive text and bullets.

Then, look for the targeting messages. What promotional or advertising messages are they using to target the segments you identified?

Finally, evaluate both the segmentation choice and the messages. Are they appropriate to the product line and nature of the site? Why or why not? What might you do differently if you were in charge of marketing for the site?

In your responses to your classmates discuss your observations of the site’s segmentation and the student’s evaluation. Be sure to support your opinions with both facts and reason.

My Essay Gram
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(405) 367-3611Email