MKT-301 discussion 2

Product management offers a host of dilemmas and challenges to marketers. What products will give us a competitive advantage? Are the new products we are considering in keeping with our core competencies and the culture of the firm? What is the danger of cannibalization? How will consumers perceive our products, and is there a risk that our best and most faithful customers will be turned off by the new products? Often there are more questions than clear answers.

Your job as a marketing director is to determine what products to keep or add to your firm’s line. The decisions you make will impact not only revenues and profits (remembering that these are not the same thing) but also brand image, loyalty, and your competitive position.

Don't use plagiarized sources. Get Your Custom Essay on
MKT-301 discussion 2
Just from $13/Page
Order Essay

For our discussion this week, we will be playing the role of a marketing consulting firm hired by Burger King to recommend new products for their menu. Some members of our team are arguing for healthy options and riding the wave of consumer interest in these products. These advocates claim the firm will not only increase revenues and profits but also enhance their ethical image.

Others are taking a more traditional fast food approach and considering new types of burgers and sandwiches. Their contention is that it is not BK’s job to be the health conscience of America, but rather to drive sales and store traffic.

Yet others are reminding these two groups that there may be other alternatives, and we should approach this with a creative and open mind.

Your job is to make a recommendation for a menu strategy that will put BK in the best competitive position, taking into consideration revenues, profits, brand image, traffic, existing customers, new customers, and ethics just to name some of the many factors. Be specific and precise in your recommendation and support it with both facts and reason. Keep in mind this is NOT about your preference—BK is not interested in what you feed your kids but what America feeds theirs.

We have a lot of consultants working on this project, so the marketing director needs you to be concise, yet detailed and specific. Your opening post must be between 300 and 400 words, free from spelling and grammatical errors, and well organized. You must use at least one outside source (excluding your text and the materials posted in the class—No Wikipedia) and cite that source at the end of your post. No more than 10% of your post can be quoted from the source.

Each of your two responses to your classmates must be no less than 150 words, germane, and free from fluff. Feel free to chat with your classmates and make additional posts or comment beyond those required, but make sure that Burger King is the focus of your responses.

My Essay Gram
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(405) 367-3611Email