MBA 5841, Strategic Marketing full course (Columbia Southern Univeristy)

Question
Unit I Paper
SWOT Analysis Paper
Select an organization on which to conduct a SWOT analysis. You may use the company you work for or research an organization for this assignment. The paper should be a minimum of 300 words using proper APA formatting.
Be sure to include the following in your paper:
? Identify the organization’s business, mission, and goals;
? Identify the organization’s growth opportunities;
? Create a SWOT analysis table; and
? Recommendations based on analysis.

Unit II Case Study

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Read the Fe’nix Del Sur Case Study on pages 77-79 in our textbook, and answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have
accompanying citations using APA format.
1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
2. What are the four analytical categories to examine when formulating a case analysis? Apply the
categories to the Fe’nix Del Sur case.
3. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
4. What are the possible target markets being considered by Fe’nix Del Sur?
5. What is Fe’nix’s distinctive competency?

Unit III Case Study
Read the Dr. Pepper/7Up, Inc. Case Study on pages 172-191 in our textbook, and answer the questions below in essay format. Your response should be a minimum of 500 words total. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
1. What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.?
2. How would you characterize the competitive situation for Dr. Pepper/7Up, Inc. and Squirt in the U.S.
carbonated soft drink industry?
3. What are the possible new offering decisions for Squirt Brand?
4. Given your assessment of the competitive situation, what are the pros and cons of: (a) continuing Squirt’s present market targeting and positioning approach and (b) adopting the recommendations made by Foote, Cone & Belding?
5. Might another market targeting and positioning approach be developed? If so, what would this approach look like, and why would it be preferable?
6. Where does Squirt Brand get its brand equity from? Explain your answer.
7. Describe the branding strategy being used for Squirt Brand.MBA 5841, Strategic Marketing 3

Unit IV Case Study

Read the Drypers Corporation Case Study on pages 344-352 in our textbook, and answer the questions below in a power-point format. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
You are expected to include a title slide at the start of your presentation, and a final slide listing your sources. You should have a total of 10 slides. Do not include the title slide or the reference slide in your total.
1. What is integrated marketing communications? Describe the marketing communications mix used by
Drypers.
2. How would you characterize the disposable diaper and training pants market in the United States?
3. How would you characterize the competitive situation and marketing efforts for Drypers in the U.S.
disposable diaper industry?
4. Does Drypers use a push or pull communication strategy, or both? Explain.
5. Describe the budgeting communications mix you believe Drypers does use or should use. Why?
6. What should Drypers do to evaluate the communications methods they use?

Unit V Case Study
Read the CUTCO Corporation Case Study on pages 391-403 in your textbook, and answer the questions below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have
accompanying citations using APA format.
1. Explain what is direct selling?
2. How would one respectively characterize CUTCO Corporation and Vector Marketing Corporation?
3. How is CUTCO cutlery marketed? What marketing channels are being used?
4. Does Vector Marketing Corporation use a single marketing channel, dual distribution, or multi-channel marketing? Explain.
5. What are the possible sources of channel conflict?
6. What growth driver should serve as a strategic focus for CUTCO? Why?
7. What activity by Vector Marketing is being evaluated for channel modification? What decisions need to be considered, and do you think Vector Marketing should continue or discontinue the activity?

Unit VI Case Study
Read the Superior Supermarket Case Study on pages 484-495 in our textbook, and answer the questions below in essayformat. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
1. Describe Superior Supermarket’s competitive interaction in Centralia.
2. What pricing considerations should be considered by Superior Supermarket?
3. How might Everyday Low Pricing (EDLP) affect Superior Supermarket’s competitive situation in
Centralia?
4. What are the pros and cons of an EDLP strategy for Superior?
5. How does EDLP impact Superior Supermarket’s price elasticity?
6. What action(s) would you propose for Superior Supermarkets?

Unit VII Case Study
Read the McNeil Museum of Art Case Study on pages 579-588 in our textbook, and answer thenquestions below in a
power-point format. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. You are expected to include a title slide at the start of your presentation, and a final slide listing your sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
using APA format.
1. What is the McNeil Museum of Art, and what is its image in the community?
2. What are the possible sources for strategic change for the McNeil Museum of Art? MBA 5841, Strategic Marketing 4
3. How would you describe the overall performance of the McNeil Museum of Art?
4. What can be done to improve the auxiliary activities of the museum?
5. Discuss the possible operations control issues that McNeil Museum of Art may have.
6. What recommendations should Ms. Mercer and Mr. Pate make to the McNeil Board of Trustees based on marketing control considerations?

Unit VIII Project
Global Business Experiences—Field Interview
Identify a businessperson in your community who has experience in global business and contact him/her for an interview.
Develop an eight question questionnaire that you will use to ask your contact questions about their international business experiences, the opportunities and risks in global business and their opinions on the impact of technology on global business. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format. Your responses should be spell and grammar checked, and should be a minimum of 500 words. Your final paper should
include a(n):
1. Introduction: Write an introductory paragraph providing background information about your interviewee, his/her company, job description, and other pertinent information.
2. Questionnaire: Include your questionnaire and the interviewee’s responses regarding his/her international experience, opportunities and risks, and the impact of technology on his/her global business.
3. Summary: Summarize your interview and the information that you have learned regarding international business. Include your own opinion on the opportunities and risks in global business and on the impact of technology on global business.

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