Marketing Lemonade Worksheet
Scenario:
Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company’s goals. In the first half of this project, your team will complete this worksheet to report on the following:
Target market
Product’s definition to the target market
Viable pricing strategy
Brand’s position in the competitive environment
Complete the Following
Select a company name and determine the real business world industry of operation.
Company Name
Industry of Operation
Describe the new and unique form of lemonade that will be launched by your company in no more than 90 words.
Complete the chart describing your organization in no more than 90 words.
Industry of Operation
Mission and Values
How Is Your Organization Different from Other Organizations?
Identify the composition of the target market and segmentation criteria in no more than 90 words each.
Composition of Target Market
Segmentation Criteria Used in Identification
Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.
Definition to Target Market
Differentiation
Compare your company with industry competitors in no more than 90 words for each competitor.
Top Business Industry Competitors
Your Company’s Positioning
Define the pricing strategy that you will use for the introduction of the product in no more than 90 words.
Discuss the maturity life cycle stages of your product in no more than 90 words for each stage.
Stage of Maturity Life Cycle
Discussion
Describe how you will use suppliers, agents, or distributors to create your distribution channel in no more than 90 words.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. My Essay Gram is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download