In this fast moving business environment it has become increasingly necessary for organization to embrace change especially in its technology and marketing strategies, in order to maintain competitive edge. Competition and demand in high quality products has made business environments to be very dynamic in that it requires dynamic organization and systems to offer effective responses to these dynamic business environments by implementing planning and implementing successfully changes.
As in the case of Verizon, the management must choose the image of management change that will give best result and use it. If well implemented results will be always be good. For organizations to succeed in there adoption of required changes, they must formulate and adopt excellent code of ethics that will guide the employees and managers in carrying out their duties in the ordinary course of their duties. Chief Executive Officers and senior mangers should liaise with the experts on the best and suitable changes in an organization which will aid in attaining its objectives.
Boteah, K. and Cullen, J. (2005): Multinational Management: A strategic Approach, 3rd edition; Thomson South-Western; Mason David, R. (2002): A Brief History of Fiber Optic Technology: Fiber Optic reference guide, 3rd Edition, Woburn, Massachusetts; Focal Press Emmanuel G, (1997). The Role of Technology in Society, Cresskill; Hampton Press Haley, C. (2002): Genuity Jilted by Verizon, Mulls Options. Retrieved form www. internet. com, Accessed on June 6, 2008 Hilltop, J. & Sparrow, P (1994) European Human Resource Management in Transition: New York: Prentice Hall
Hoffman, D. and Novak, T. (1996): Marketing in Hypermedia Computer-mediated Environments: – Conceptual Foundations: Journal of Marketing, Vol. 60(July), Hoover N. (2006): Verizon Integrated Optical Services; InformationWeek, Texas, O&L Publications IM News Center, (2008): Verizon Company: retrieved from, (http://infomanager. vzwcorp. com/news_center/NEW_DETAILS. ASPX), accessed on June 15, 2008 Lary Kirchenbauer, (2008): Building a business: Retrieved from, (www. northbaybusinessjournal. com/article/20080218/BUSINESSJOURNAL/525990592 /1209, accessed on June 15, 2008
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