Critiquing Questionnaires

Question
Case 3.7Assignments

To complete this assignment, go to this week’sAssignment link in the left navigation:

Don't use plagiarized sources. Get Your Custom Essay on
Critiquing Questionnaires
Just from $13/Page
Order Essay

Critique Questionnaires

Case 3.7 Critiquing Questionnaires is on pages 274 – 279. Using questionnaire information in the text and gathered from outside sources, develop the strengths and weaknesses of the surveys in Figures 3.7.4 through 3.7.7.

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims.

Critiquing Questionnaires

Be forewarned! These exercises usually make \mon- sters” out of otherwise meek business school students. Once you learn to critique a questionnaire, you’ll never be able to look at another survey in quite the same way.

Instead of answering the marketing researcher’s questions, you’ll be looking at the question thinking, \I could have worded that better!” That’s okay with us—it’s a good measure of your knowledge!

So, to get you started, take a look at the following real surveys (these are all \real,” but we’ve changed the brand names to protect the incompetent).

Figure 3.7.1 was a postcard-sized survey. You see the front. On the back was the address of the office for ease of the customer return (though it was not stamped).

What are the survey’s strengths? It’s short, and ob- viously so, so consumers know immediately that filling out the survey won’t take too much of their time.

! Short surveys enhance response rates. ! Better response rates mean more representative

samples.

In addition, a number of different attributes are as- sessed, to enhance the multidimensionality of the ser- vice assessment. There is an open-ended section so that the consumer may say whatever is on his/her mind, whether anticipated by the rating scales of qual- ity, timeliness, etc., or not.

What are the survey’s weaknesses? The trade-off on length is that the survey will yield little information. Further, if any of the features is deemed weak, are any of the scales precise enough to diagnose how to rem- edy the service? A complaint about marketing research that you always want to avoid is, \We can’t do anything on the basis of these data.”

My Essay Gram
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Live Chat+1(405) 367-3611Email