Internal Environmental Analysis/Strategy Analysis and Strategy Selection
Use this company – Geely Automotive Holdings Ltd [NBB: GELY F]
Step 1: Preparation for the Assignment
Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements.
· Read the grading rubric for the assignment. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.
In writing this assignment, you will read and following these tasks:
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
· Contractions are not used in business writing, so you are NOT to use contraction in writing this assignment.
You are expected to paraphrase and are NOT to use direct quotes.
· You are responsible for APA only for in-text citations and a reference list. Cite the page or paragraph number.
· In writing the analysis, writing in the third person. What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
· In writing this assignment, students are asked to support the reasoning using in-text citations with page or paragraph number and a reference list. If information is taken from a source document, it has to be cited and referenced with a page or paragraph number. A reference within a reference list cannot exist without an associated in-text citation and vice versa.
· In completing this assignment, you are required to support reasoning or conclusions using in-text citations. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
· When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number.
· No books other than course eBook.
· In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company. Learn to paraphrase by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
· Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive internal environmental analysis, strategy analysis and selection.
· Jot down key facts about the company. Consider making an outline to capture key points in the paper.
Step 2: How to Set Up the Plan
· Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.
· Review assignment grading rubric and periodically throughout completing the report, review.
· Follow the following format using these topics as headings:
o Title page with title, your name, the course, the instructor’s name;
o Company Background/Information
o Internal Environmental Analysis
o Strategic Analysis & Strategy Selection
o Reference page
Under the appropriate heading, include the following:
· Background analysis including vision and mission statements and objectives
· Internal Environmental Analysis
· Corporate Level Strategy
· Business Unit Level Strategy
· Functional Level Strategy
o Explain how these strategies align with the company’s vision and mission statements;
o Assess the company’s interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R&D, and computer information systems, which can be accomplished by viewing the company’s website, interviews, and surveys.
· Financial analysis for the last reported fiscal year:
Use the company’s income statement and balance sheet to calculate no less than a total of ten (10) key financial ratios to the business. There must be a mix of four different key categories inclusive of the leverage, liquidity, profitability, and efficiency ratios so that the ratios do not all come from the same category. The specific ratios selection must come from the following categories.
LEVERAGE RATIOS
Long term debt ratio, Total debt ratio, Debt-to-equity ratio, Times interest earned ratio, and Cash coverage ratio.
LIQUIDITY RATIOS
Net working capital to total assets ratio, current ratio, quick ratio, and cash ratio
EFFICIENCY RATIOS
Asset turnover ratio, Average collection period, Inventory turnover ratio, and Days sales outstanding
PROFITABILITY RATIOS
Net profit margin, Return on assets, and Return on equity
· Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM. The expectation is not to copy from the Internet but to develop one’s own. If copied from the Internet, a zero will be assigned The various tools are to appear in the appropriate area of the paper and not in one section of the paper.
· Strategy Analysis:
Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major strengths. Discuss strategies that would allow the company to improve upon its major weaknesses
· Generate a minimum of three possible alternative strategies for the company;
o Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
· Prioritize and explain the selection of alternative strategies
· Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best;
Step 3: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements.
Step 4: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Step 5: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.
Step 6: Proofread the paper for spelling and grammatical issues, and third person writing.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. My Essay Gram is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download