bus 522 organizational theory week 2

Question
Week 2

Workbook Activity II: Identifying Company Strategies and Effectiveness Criteria

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Instructions

· Go to page 84 in your text.

· Review Chapter 2 Workbook: Identifying Company Strategies and Effectiveness Criteria.

· Follow the directions in the workbook.

· Answer questions 1 through 3 associated with this workbook on page 84.

· Place your work in the Dropbox.

Case Analysis I: Aquarius Advertising Agency

Instructions

· Read the case for analysis: Aquarius Advertising Agency on Page 138-140 in your text.

· After reading the case study answer the following questions:

o Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size and technology of Aquarius?

o Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.

·

Would a matrix structure be feasible for Aquarius? Why or why not?

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