Advertisement Evaluation – Domino’s Pizza leaflet

Give name of organisation Domino’s Target audience Describe gender, age, characteristics eg secondary school teachers of ICT The leaflet isn’t restricted to a specific age group or gender. It is geared mostly towards people who enjoy eating pizza. Purpose When you have read the document what would the designer like you to do/know/feel? The purpose of the leaflet is to sway people towards ordering pizzas from them. It is also used to inform potential customers of any offers that are currently available to them. Document size Size Number of pages 2 Orientation Landscape Fonts used Describe how different fonts, styles, sizes and colours are used
On the front page, big gold lettering is used to attract people towards it. Gold could possibly be used to show their pizzas as luxurious. Inside the leaflet, the blue font is relatively larger than the others, making it stand out as a heading. Slightly smaller red font is used to inform customers of the pizzas/meals available. The smallest font is used to describe what exactly is in the food. Colours used Describe how different colours are used. Is there a primary colour palette? Are different colours used for highlight or emphasis? (secondary colour palette) The leaflet sticks to its haus-style. Bright red and blue.
The bright colours are used on a white background which makes them stand out. Graphics used Describe what/how images are used eg photographic, 2D shapes, etc On the front page, a high quality image of a pizza is used. This appeals to potential customers, and will persuade them even further to read on, and possibly buy from Domino’s. How well do the different elements work in the document? All the elements work well together. They create a leaflet that appeal to the users appetites, and is a highly persuasive advertising document. Alignment How are elements aligned in the document? All menu text takes left alignment in the document.

This gives the leaflet at simple and easy to read layout for readers. However, all promotional offers that are featured on the righ-hand side of the leaflet, are composed of text which takes centre alignment. Balance How is white space used? Emphasis How is your attention drawn to important points? Promotional offers are all placed on the right hand side of the leaflet. They don’t use the exact same texts as the menu section. They compose of larger, bolder and (in some places) brighter coloured text. The use of such techniques attracts the reader’s attention to that section of the leaflet.
Good features Not so good features Would you include this in your own designs? Why? Including high quality images of the products on the front pages of the leaflet. I will be including images of the services that are available for a potential customer e. g. rides and attractions. The images will be a visual representation of what is on offer for those who decide to visit Alton Towers. The cluster of promotional offers on the right hand side in different sized/coloured boxes make the leaflet look unprofessional. I like the idea of including promotional offers.
If I am to include them in my newsletter, I will have to ensure that they: a) Fit whatever colour schemes I wish to include in the newsletter b) Are all of a suitable size, and that they actually fit in with the rest of the newsletter Different coloured fonts associating with different things. I shall be creating a colour scheme that readers will be able to use to associate different sections with on the newsletter. E. g. Main-headings, sub-headings and main text. Poor use of white space. My newsletter will not have a white background. Having several white spaces, give the impression that the document was rushed.

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